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NIID was founded by a group of backpack fanatics in 2015 in Charlottesville, VA. Our team members used to work in the fields of product design, architecture design, and the fashion business. Now, we all share the same passion: creating the most exciting solutions for everyday carry bags.

We don't like confining ourselves to the idea of "This is what a backpack must look like." Instead, we're thrilled by the concept of "This is what a customer might need."

So, we started thinking outside the box and created UNO in 2016 – the world's first modular everyday backpack that allows you to customize it according to your carrying needs.

In 2017, FINO was introduced – a new hybrid sling pack concept with a first-of-its-kind slim-fit cut. It represents an innovative light-duty-carrying solution with a perfect balance of form and function.

Subsequently, we launched RADIANT, DECODE, NEO, and ST@TEMENT. With these, we continue our quest to explore the best solutions for each segment of the market.

Over the past few years, NIID has served more than half a million happy customers with unparalleled carrying solutions, and we intend to keep it that way.